For Advertisers

Promote your cause marketing campaigns

65% of Australians say ‘...they would be more inclined to purchase a product or service from a company that supports a charity’^ A listing here gives your brand a one of a kind opportunity to build customer knowledge and support of your cause. Use this dedicated resource to build your brand awareness and enhance your community relationships.

A recent study concluded that only 33% of people are aware of a brand that supports a good cause’* The Charitable Choice has the answer by exposing your brand to a targeted audience and providing an opportunity to:

  • Build awareness with consumers of your corporate social responsibility.
  • Increase brand visibility with the only consumer website directing consumers to cause related products.
  • Connect to your customer base and grow your market share through a dedicated online community.

To see your brand listed with The Charitable Choice:

1. Review the details of for Brand Listings in our information flyer. 
2. Either contact us or complete the  the online application below.

 

:: You can include links, images and more information on your product by upgrading your listing
:: This is the heading that will appear in the first line of your product listing
:: Please provide a detailed statement of the pledge you make to your cause
:: If applicable, please list all the retail outlets where this product is available for purchase
:: Select which category you would like to be registered in
:: Select another category you would like to be registered in
:: Enter a direct link to the product on your web site
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 ^ Real Not Spiel™ Consumer attitudes towards corporates, Fundraising Success, June 2009,
* 2008 Global Elderman goodpurpose(TM) Study, www.goodpurposecommunity.com

Feature Product

Feature Product

Buying for a cause, how much does it help?

moneyEvery cent helps! When considering a product or service of equal quality and similar price, most people would choose the brand that supports a cause.

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Feature Cause

Feature Cause

The Vicks Road to Relief Immunisation Program

logo-vicks-footerThe Vicks Road to Relief program is a cause initiative designed to help in the fight against pneumonia, the largest killer of children under 5 in developing countries.

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